About
One summer day, I received an invitation to take part in a new advertising campaign for Uklon. They had just launched their new service called Uklon Share, which allows two random passengers to share a taxi to reach their destinations
In collaboration with I am IDEA agency, I directed and animated an explainer video introducing the app
Process
The pipeline for this project followed a standard process for this type of task. We began with a storyboard based on a draft voiceover, then created all the illustrations, and finally moved on to the animation stage.
Quite complicated part was to create character rigging with this illustrations style. Because all limbs had black stroke.
However, a couple of tricks helped us solve this :)
Credits
I am IDEA
Uklon
Direction & Animation
Illustrator
Creative director
Junior Art Director
Copywriter
Account Manager
Chief Marketing Officer
Head of Creative
PR manager
Iarovoi Ivan
Tonya Ruba
Igor Finashkin
Yulia Didchenko
Dima Gorbenko
Katya Shinkaruk
Vadim Ishchenko
Agatha Gradova
Angelina Dorofeeva
I am IDEA
Direction & Animation
Illustrator
Creative director
Junior Art Director
Copywriter
Account Manager
Uklon
Chief Marketing Officer
Head of Creative
PR manager
Iarovoi Ivan
Tonya Ruba
Igor Finashkin
Yulia Didchenko
Dima Gorbenko
Katya Shinkaruk
Vadim Ishchenko
Agatha Gradova
Angelina Dorofeeva