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About

One summer day, I received an invitation to take part in a new advertising campaign for Uklon. They had just launched their new service called Uklon Share, which allows two random passengers to share a taxi to reach their destinations
In collaboration with I am IDEA agency, I directed and animated an explainer video introducing the app

Process

The pipeline for this project followed a standard process for this type of task. We began with a storyboard based on a draft voiceover, then created all the illustrations, and finally moved on to the animation stage.

​Quite complicated part was to create character rigging with this illustrations style. Because all limbs had black stroke.
However, a couple of tricks helped us solve this :)

Credits

I am IDEA

Uklon

Direction & Animation

Illustrator

Creative director

Junior Art Director

Copywriter

Account Manager

Chief Marketing Officer

Head of Creative

PR manager

Iarovoi Ivan

Tonya Ruba

Igor Finashkin

Yulia Didchenko

Dima Gorbenko

Katya Shinkaruk

Vadim Ishchenko

Agatha Gradova

Angelina Dorofeeva

I am IDEA

Direction & Animation

Illustrator

Creative director

Junior Art Director

Copywriter

Account Manager

Uklon

Chief Marketing Officer

Head of Creative

PR manager

 

 

Iarovoi Ivan

Tonya Ruba

Igor Finashkin

Yulia Didchenko

Dima Gorbenko

Katya Shinkaruk

 

 

 

Vadim Ishchenko

Agatha Gradova

Angelina Dorofeeva

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